Work
Hi
RECOGNITION

.

Work
Hi
RECOGNITION

We celebrated how listener data revealed what’s real. And what’s a little too real.

URW_Spotify_DigitalAds_NOV2023_jkratochvil_DSC_9946.JPG

After nine years, 2023 Wrapped still managed to be biggest topic on the Internet that day. Apologies to the Kissinger estate.

Screenshot 2024-01-12 at 4.48.05 PM.png

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(Case study is temporarily password protected. Please reach out for access.)

We partnered with brands like Etsy and Realtor.com to graph how this year’s top songs had an effect on the real world. Like a rise in streams of SZA’s “Kill Bill” led to a decline in the popularity of the name “Bill” according to Nameberry’s baby n

To celebrate Ice Spice’s 100M streams, we spelled out the entirety of her realest lyric of the year across 100 Meters. A random Tiktoker with only 524 followers captured it in a post that got over 5.5 million views.

We celebrated how listener data revealed what’s real. And what’s a little too real.

URW_Spotify_DigitalAds_NOV2023_jkratochvil_DSC_9946.JPG

We created really f@%king big artist-inspired objects in cities with their biggest stream counts. The ‘Hair Clips’ in Toronto also marked the first time in a decade that Drake participated in Wrapped.

In a series of social films shot by KingShe , we celebrated the way the top songs and genres made us feel. Because after all, you can’t fake a feeling.

"Self-Love" :15

"Urban Cowboy" :15

"Horizontal" :15

Shop Your Wrapped - Mini Mart

After nine years, 2023 Wrapped still managed to be biggest topic on the Internet that day. Apologies to the Kissinger estate.

Screenshot 2024-01-12 at 4.48.05 PM.png