Work
Hi
RECOGNITION

.

Work
Hi
RECOGNITION

Every line of the script was intentionally crafted as a riddle for the viewer to solve. Sure, it might fly over some heads, but to WHOOP, that's the point. This was about celebrating our audience’s unique knowledge. For that reason, we had to make s

Without ruining the fun and giving away the full puzzle, here are a few breadcrumbs. “98 marked the 6th’ references the year a team won their sixth title. '6'3''' is six foot, three inches. 'Feet speak French' references the vernacular of bal

64 sec gfx.jpg

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27 sec gfx.jpg

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After the film aired, we had our performing artists post our script on Genius.com and invited the Internet to decode the meanings behind every word, just like they would with any other song lyrics.

Those who truly knew the inside of everything and could crack the lyrics, competed to win a free WHOOP strap and yearlong membership. In only a few days, every riddle was solved and we had our winner.

One lucky fan took home a free membership and, importantly, embarked on a new meaningful journey of self-discovery with Whoop.

Screen Shot 2021-02-09 at 3.32.38 PM.png

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The vocal performances were done by Mumu Fresh and Shane Eli, who are two artists/musicians immensely talented in their own right but who also collaborate on occasion. The film is supposed to be a bit playful, and we like the idea of a duet—the duo

Every line of the script was intentionally crafted as a riddle for the viewer to solve. Sure, it might fly over some heads, but to WHOOP, that's the point. This was about celebrating our audience’s unique knowledge. For that reason, we had to make s

Without ruining the fun and giving away the full puzzle, here are a few breadcrumbs. “98 marked the 6th’ references the year a team won their sixth title. '6'3''' is six foot, three inches. 'Feet speak French' references the vernacular of bal

Screen Shot 2020-09-30 at 2.39.10 PM.png

Screen Shot 2020-09-30 at 2.38.57 PM.png

After the film aired, we had our performing artists post our script on Genius.com and invited the Internet to decode the meanings behind every word, just like they would with any other song lyrics.

Those who truly knew the inside of everything and could crack the lyrics, competed to win a free WHOOP strap and yearlong membership. In only a few days, every riddle was solved and we had our winner.

One lucky fan took home a free membership and, importantly, embarked on a new meaningful journey of self-discovery with Whoop.

Screen Shot 2021-02-09 at 3.32.38 PM.png