HBO: #ForTheThrone

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From the director to the dragon, we tapped more than 25 crew members from the series, even the Mountain himself. All to ensure everything felt authentic to the show. And we added plenty of extra details to turn the Internet into a frenzy.

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We hid the Cleagane and Martell house sigils to harken back to the Mountain vs the Viper show moment from season 4.

Would you Bleed #ForTheThrone? When extreme winter weather caused an emergency blood shortage for the American Red Cross, a show known for its bloodshed rallied the its fans to make a blood sacrifice. Kicking off at SXSW before spreading worldw

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Would you Quest #ForTheThrone? Characters have sacrificed everything to sit on the Iron Throne. But in the real world, fans have had it far too easy. So, we turned the tables and put fans to the test—dropping 360 videos of six thrones in six se

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We drove 30,000 fans from 98 countries to travel a total of 4.5 million km to make their claim to the throne like true rulers of the realm.

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Would you change your name #ForTheThrone? In the lead up to the season 8 premiere, on April 9th the Minnesota Timberwolves accepted our challenged and officially became the Minnesota Direwolves for the rest of their NBA season.

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Would you speak a fictional language #ForTheThrone? Nationwide burger chain Shake Shack created the Dragonglass Shake and Dracarys Burger for Game of Thrones fans. However, to elevate it above a standard licensing deal, the only way customers c

Would you sacrifice your branding #ForTheThrone? Product licensing deals are synonymous with overt branding, so we challenged Mountain Dew to strip theirs to become “a can with no name.”

The more we challenged, the more the world responded.

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Would you Die #ForTheThrone? During the show’s yearlong hiatus, a new challenger to the throne rose to power—the Bud Knight. So, we teamed up with Bud Light and W+K to pull off the public execution of their beloved hero on the world’s biggest s

Screen Shot 2020-09-30 at 1.43.40 PM.png

Screen Shot 2020-09-30 at 12.35.59 PM.png

From the director to the dragon, we tapped more than 25 crew members from the series, even the Mountain himself. All to ensure everything felt authentic to the show. And we added plenty of extra details to turn the Internet into a frenzy.

Screen Shot 2020-09-30 at 12.36.15 PM.png

We hid the Cleagane and Martell house sigils to harken back to the Mountain vs the Viper show moment from season 4.

Would you Bleed #ForTheThrone? When extreme winter weather caused an emergency blood shortage for the American Red Cross, a show known for its bloodshed rallied the its fans to make a blood sacrifice. Kicking off at SXSW before spreading worldw

Screen Shot 2020-09-30 at 12.36.23 PM.png

Screen Shot 2020-09-30 at 12.36.31 PM.png

Screen Shot 2020-09-30 at 12.36.41 PM.png

Screen Shot 2020-09-30 at 12.36.48 PM.png

Screen Shot 2020-09-30 at 12.36.56 PM.png

Would you Quest #ForTheThrone? Characters have sacrificed everything to sit on the Iron Throne. But in the real world, fans have had it far too easy. So, we turned the tables and put fans to the test—dropping 360 videos of six thrones in six se

Screen Shot 2020-09-30 at 12.49.16 PM.png

Screen Shot 2020-09-30 at 12.49.27 PM.png

We drove 30,000 fans from 98 countries to travel a total of 4.5 million km to make their claim to the throne like true rulers of the realm.

Screen Shot 2020-09-30 at 12.50.02 PM.png

Screen Shot 2020-09-30 at 12.50.09 PM.png

Screen Shot 2020-09-30 at 12.50.15 PM.png

Screen Shot 2020-09-30 at 12.52.06 PM.png

Would you change your name #ForTheThrone? In the lead up to the season 8 premiere, on April 9th the Minnesota Timberwolves accepted our challenged and officially became the Minnesota Direwolves for the rest of their NBA season.

Screen Shot 2020-09-30 at 12.58.34 PM.png

Screen Shot 2020-09-30 at 12.58.43 PM.png

Screen Shot 2020-09-30 at 12.58.50 PM.png

Would you speak a fictional language #ForTheThrone? Nationwide burger chain Shake Shack created the Dragonglass Shake and Dracarys Burger for Game of Thrones fans. However, to elevate it above a standard licensing deal, the only way customers c

Would you sacrifice your branding #ForTheThrone? Product licensing deals are synonymous with overt branding, so we challenged Mountain Dew to strip theirs to become “a can with no name.”

The more we challenged, the more the world responded.

Screen Shot 2020-09-30 at 2.10.25 PM.png

Screen Shot 2020-09-30 at 1.32.55 PM.png

Screen Shot 2020-09-30 at 1.18.14 PM.png

Screen Shot 2020-09-30 at 1.18.31 PM.png

Screen Shot 2020-09-30 at 1.34.38 PM.png